Application Design 1 DST 60504


I gained a deeper understanding of the real-world implementation of interaction design on mobile devices thanks to this class, which concentrated on the fundamentals of user experience and mobile software design. I became proficient in every step of the process—from requirement research and user profile creation to information architecture design, prototype development, and user testing—thanks to the instructor's explanations and case studies.Additionally, a video recording of the speech was made.Completed the after-class assignment for the PPT.

Class Notes: Enhanced Sneaker-centric E-commerce App vs. Pinduoduo

1. Introduction

New App Overview: Focuses on sports brands (Nike, Adidas, Converse), offering a one-stop, seamless shopping experience with a simple interface.

Pinduoduo Reference: A well-known comprehensive e-commerce platform in China, with a wide range of products, group buying and low-price strategies, high market share but complex categories.

Comparison Purpose: To showcase the new app's unique improvements and differentiated advantages over Pinduoduo, highlighting its sports professionalism and user experience optimization.

2. Login and Onboarding

New App: Simple, modern login interface; supports email/phone, Google, Apple ID login; convenient and fast, enhancing first-time user experience.

Pinduoduo: Complicated login and guidance process with social and group-buying prompts; not user-friendly for new users, increasing learning costs.

3. Home Page Redesign

New App: Clear layout with search bar, brand quick access, new product recommendations, and distinctive product banners; focuses on sports products, reducing user search costs.

Pinduoduo: Cluttered interface with a wide variety of products (food to electronics); prominent group-buying and promotional info; hard for users to quickly find sports products.

4. Category Navigation

New App: Neatly categorizes sports-related products into T-shirts, jackets, pants, sneakers, etc.; has a "Hot" section for trending products, facilitating browsing.

Pinduoduo: Category navigation covers a wide range but lacks focus on sports products; users spend more time searching for specific sports goods, leading to poor experience.

5. Message Center

New App: Designed for brand-user communication; brands send personalized welcome messages, enhancing user belonging and brand loyalty.

Pinduoduo: Transaction-oriented, focusing on order updates, buyer-seller communication, and group purchase notifications; lacks deep brand-user interaction functions.

6. Personal Center

New App: Focuses on account-related features like coupons, orders, wallet, address, collects, personal data, and account settings.

Pinduoduo: Incorporates social-sharing elements (showing friends' purchase activities, sharing shopping links); redundant for users focusing on personal account management.

7. Order Management

New App: Clear interface with options for cancellation, refund, and service support; simple operation process, reducing user burden.

Pinduoduo: Complicated by group purchases and time-limited promotions, with numerous order modification steps; confusing for simple orders.

8. Product Detail Page

New App: User-centric design showcasing high-quality images, prices, inventory, reviews, and size options; helps users make quick purchasing decisions.

Pinduoduo: May display related products and seller ads; provides more choices but sometimes distracts users, affecting shopping experience.

9. Cart and Checkout

New App: Shopping cart shows product details and quantity adjustment options; simple checkout process with clear total price and shipping fee, enhancing efficiency.

Pinduoduo: Offers combined group purchase order options (saves costs) but causes operational difficulties for individual item purchasers.

10. Conclusion

Improvements Summary: The new app has significant enhancements in product focus, interface design, and user experience, being more sports-focused and providing better services.

Future Outlook: Has great potential in the sports e-commerce market; can further distance from competitors like Pinduoduo by optimizing functions and expanding brand partnerships.

11. Q&A
open for audience questions and opinions on app improvements to collect feedback for subsequent optimization and enhance user participation.


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